American Southeast and pollinators love it.
In fact, pollinators love it so much that it took several tries to get a photo without a honeybee in it to make this print! The spotted petals and honeycomb texture you can see in this photo print are the best part of the plant's late-autumn show. You can also get bee balm (Monarda fistulosa) and other Monarda species in other-colored cultivars (including some really wild, showy cardinal reds), but the soft, muted green, white, and lavender colors of the straight species are my favorite.